Chevrolet and Brand Loyalty – Dallas, TX

June 26th, 2019 by

A black 1955 Chevy Task Force pickup, which would be near impossible to find at a Chevy dealership near me today, is driving past a farm.

Usually by the time you’re looking up, “Chevy dealerships near me,” you’ve already set out for a particular vehicle or are loyal to Chevy. Although brand loyalty has diminished over the years, the vehicle you drive says a lot about you. Chevy and Chevy dealerships are known for being the perfect combination of affordable and dependable which is the reason they make good first cars, especially for Chevy families.

On my way home from soccer practice as a child, I would pass by a holiday light bowtie emblem on someone’s garage while driving just south of Dallas, Texas. When I asked my mom why there were holiday lights up all year long, she asked if the shape was familiar. I knew it was, but I couldn’t quite figure out why at the time. It probably took me weeks to figure out that she drove a little blue Geo Prizm and my stepdad drove a black Chevy Silverado. This is around the time that I began to notice what everyone was driving. I started to notice that Chevrolet owners typically stuck with Chevrolet, just as those who drove its competitors stuck with their brand of choice. I noticed that even entire families will choose to stick with one brand. Eventually, I was in the position to be the one looking up, “Chevy dealerships near me,” because while diversity is important, so is sticking to what we’ve found is right for us.

The History Speaks for Itself

Since 1911, Chevy has been one of the top automotive brands proved to withstand the test of time. Back then, race car driver, Louis Chevrolet, and GM founder, William C. Durant, teamed up to become the founders of Chevrolet. In the early 1900s, there were around 270 automotive brands available. Only four pulled through and survived until present times, one of which was Chevrolet.

1912 was a breakthrough year with the Series C Classic Six being sold as a luxury six cylinder for $2,150, which performed exceptionally for the time. Unfortunately that next year, Louis Chevrolet lost the rights to the company named after him. Not long after, William Durant designed and incorporated that same classic bowtie emblem that I remember from those holiday lights I would watch pass by from the back seat of my mother’s Geo Prizm.

By 1927, Chevrolet dealerships sold over a million vehicles, passing the brand’s biggest competitor, Ford, in American Automotive sales even though there were only four engine options available at the time. A few years later, the great depression began to make its move in the United States; however, the Suburban survived becoming the longest running model in the industry.

The 1950s were wild for Chevrolet, and the entire American automotive market. Not only were many of the cars from this time some of the most sought after, but the marketing really became prominent. From radio advertisements, and songs mentioning the vehicles, Chevrolet dealerships were booming. To this day we still hear songs, new and old, about Chevrolet vehicles from that era. Once the 2000s hit, technology began to take over everything, including the automotive market. It will be interesting, and I’m sure impressive to see what the future holds for not only Chevrolet but for the entire automotive market.

Brand Loyalty

It’s easy to see why people are loyal to Chevrolet given their history, but why should people remain loyal when the competition is so tight in several different areas? A visit to a few of the Chevy dealerships near me gave me solid evidence to combat any doubt I may have had.

Chevrolet has fantastic advertising and marketing, but it’s more than just trying to sell cars and make money for the company. Chevy is true to their values by providing the most reliable vehicles for a fraction of the price from similar vehicles made by different brands. While they do need to make a profit in order to pay their employees and give credit where credit is due, they make it a point to put a good portion of profits back into the company and the brand. Chevy is known as one of the top American car brands because they stand behind America’s values.

Brand loyalty has long term impacts for the brand and the consumer. The brand benefits because it takes less resources to help and sell to an existing customer. The consumer benefits from bonding with the brand on a multitude of levels. Consumers find their perception, learning, motivation beliefs, and attitudes validated by large, competent companies who hold the same values. With all of the psychological aspects of brand loyalty aside, Chevrolet is sincere and genuine, which is clear from the vehicles that they are selling. The Chevy Silverado is the prime example. It’s price tag is tolerable, and the truck lasts forever. Good luck trying to run one to the ground, they won’t die no matter how hard you may try.

The Concept isn’t Dead

Over the years, brand loyalty across all industries and all brands has started to decline. Usually, it’s because of a product lacking in quality, but these days it’s believed that it has more to do with information and products being so readily available. It’s easy to find the cheapest products with the ability to be delivered right to your door with just a click of a button, and competing with that convenience is tough. As of right now, it’s highly unlikely that the average person could just buy a car and get it delivered to their doorstep, but it’s really not that far out of reach for future endeavors.

Corporate distrust is a major player in the reason that brand loyalty has gone downhill. Not only have consumers started to avoid big businesses, but people have been avoiding even working for these big businesses more and more. Chevy dealerships have been able to combat this with by never really giving a reason for Americans to distrust the brand. The way that the Chevy dealerships have been able to explain it is that people in these times will take anything that they hear and run with it. While all types of feedback and reviews are helpful, and many times constructive, sometimes people will set out to ruin reputations, so it’s important to take everything with a grain of salt, so to say. Even though it’s impossible to please everybody, remembering that every person you see is a human being removes the negative corporate stigma from the brand.

Chevrolet is well aware of how brand loyalty is important and they show gratitude toward their loyal consumers by continuing to produce the best quality vehicles that they can for prices that are hard to beat. This is why customers are able to remain loyal to Chevy, and why I am able to say that the Chevy dealerships near me have made it a point to establish a good rapport with me and other consumers in the Dallas and Fort Worth area. Whether or not your family is one loyal to Chevrolet the way mine is, it’s pretty clear to see why brand loyalty is important.